Ronelle Sellers has almost 30 years of experience developing results-driven marketing campaigns. She joined HHM in 2000, as the Director of Marketing, and helped the Firm develop individual and niche marketing plans as well as a marketing rewards program. She thoroughly enjoys coaching and encouraging accountants on the finer points of self-marketing. From new websites to print ads to recruiting and lead generation campaigns, during her tenure the Firm has achieved 11 national accounting marketing awards.
Ronelle's wheels are constantly turning with innovative marketing ideas. Her career started as an intern in the marketing department of the Tennessee Aquarium, during its grand opening celebration, followed by a seven-year stint as a shopping center marketing director for CBL & Associates. From trucking in ten tons of sand and creating an eight-foot-tall storybook for in-mall promotions to creating Sweet & Sour, a lead generation campaign delivered to 300 accounting firm prospects, nothing thrills her more than finding the best way to connect with a targeted audience.
She has spent much of her career dedicated to promoting Chattanooga's newest entrepreneurs. She founded Southside Creative in 2007, and for 13 years assisted business owners with marketing, branding, and public relations.
As an expert task juggler, Ronelle enjoys volunteering for several non-profit organizations, she is Past Chair of the Chattanooga Women’s Leadership Institute Board of Directors, chaired the Small Business of the Year Awards for the Chattanooga Area Chamber of Commerce five years, and was on the steering committee to launch the Women’s Entrepreneur Symposium. Always up for a new challenge, Ronelle participated in Dancing with the Chattanooga Stars in 2015, raising over $20,000 for the Partnership for Families, Children, and Adults’ Youth Service program. She currently serves on the Board of Directors for the Chattanooga Area Chamber of Commerce.
University of Tennessee at Chattanooga, Bachelor of Science, Marketing Certified Marketing Director designation from the International Council of Shopping Centers